10 Awesome Springfield Logos
February 11, 2018 | Kyle Drenon
February 11, 2018 | Kyle Drenon
Logos are a first expression for your business. Then, they’re a symbol that represents your business when you’re not there to do it yourself. Logos are extremely important and can often make or break a new business. The good news? There are tons of talented designers in Springfield who can give life to your brand by giving you a starting point to introduce your company to the world. Let’s take a look at some of the coolest logos in Springfield, and if you ever need one made, we know some folks who can help you out!
Hudson Hawk’s logo has become synonymous with looking sharp in Springfield. It’s a status symbol for men who like to let people know they’re always on point with their look. Hudson Hawk has done a great job of getting their logo out in the public with vinyl decals for vehicles, hats, sweatshirts and plenty of other swag. They also brand very well in their stores, prominently displaying the logo in their physical space.
The brand message from HH has always been “You’re only as good as your last haircut,” and the same can be said for logos. You’re only as good as you’re perceived to be based on the first impression you make with potential clients.
One of the newest spots in town to buy groceries, Ruby’s market hit Springfield in 2017. Long time local grocer Pyramid Foods (also Price Cutter, Summer Fresh) is pivoting towards millennials with their newest concept by offering cutting-edge services, emphasizing healthier food choices, and celebrating all things local. They needed something friendly, rustic and trustworthy to convey their brand message. So, naturally they went to the super-talented Josh Sullivan of Deep Fried Creative.
Sullivan knocked it out of the park with this logo that screams grocery store, but does it with a modern bravado. “I wanted to convey the story-telling nature of the Ozarks from generation to generation. Ruby was the owner’s grandmother, matriarch and family historian. I wanted to pay tribute to her in an approachable way,” said Sullivan.
“The logo ends up with a bit of a southern flair to it, speaking to the stores hospitality focus, and the script type lends to a more organic theme reflecting their fresh produce and locally sourced products.”
Brick and Mortar isn’t your average coffee house. It’s a craft to them. That’s what designer Dustin Myers wanted to show in the company’s branding. “We wanted the branding to reflect their appreciation for the past as well as their cutting-edge approach to the coffee business,” Myers says on his website, “The building that the shop would be in had been a motorcycle repair shop, which influenced the feel for the brand.” We’d say he nailed it.
Another coffee logo, this time it’s the Downtown favorite, the Coffee Ethic. Right away you can tell these folks are on the cutting edge, just from the look of this modern logo. It’s an innovative way to attain recall with the combination of the C and the E taking the shape of a coffee cup. It’s simple and beautiful. It’s a great example of minimalism and creativity.
Ollis/Akers/Arney is a local insurance agency with over 100 years service in the community. The company, as it stands today, is the result of two of the area’s larger insurance agencies coming together, making them one of the largest insurance agencies in the region. Revel Advertising was responsible for creating the new brand behind the merger of Ollis & Company and Akers & Arney Insurance and applying that brand to the different segments of their company.
The goal of the design was to take the visual emphasis away from the name and direct it to an icon that had the ability to stand on its own.
The final design was a result of combining the O of Ollis and A of Akers and Arney into a unique shape that still retained equity from the old mark in it circular nature and gold color treatment. Additionally a customized typeface was created to reinforce the logo’s simplistic shape.
When you’re in the business of making things look cool, it’s absolutely vital your logo tells people you have style and that’s exactly what the Buxton Kubik Dodd logo achieves. It’s a clever amalgamation of the letters of the three partners of the company. The B and D cross over to leave a subtle K in the interior of the D. So clever!
Self Interactive is on the rise in Springfield. The VR/AR/MR company is out in front of the wave of interest in virtual spaces. Self employs more people now, but it started with one bearded developer with a vision. Charlie Rosenbury started it all by himself, hence the name. The logo stylizes Rosenbury’s signature beard, but if you ask Scott Bratcher, it is the head of a certain feline dubbed “Selfie the Cat.”
Double Jump has really made a name for itself with quality video projects like the opening video at the Springfield Chamber of Commerce Annual meeting. Their logo harkens back to the 8-bit video games of the youth of 90s kids. This logo gets tons of points for being original. We haven’t seen anything quite like it in town and it sticks in your mind when you see it because of its nostalgic whimsy.
Dan Spencer of Demi Creative designed the logo for Itty Bitty City (IBC) before construction of the facility had even started. Spencer based his initial concepts off of conversations with the owner of the children’s educational play center. “I start every logo project the same way—rough ideas in a sketchbook,” Spencer says of the project, “Once I have some direction I move into Illustrator where I refine those ideas into concepts to present to the client.” The result is a perfect introduction to what IBC is.
Our favorite part is the little hot air balloon that doubles as a lightbulb, indicating the learning aspect of the establishment.
We asked designer Russ Holland to let us know what it was like to design the Mother’s logo. Here’s what he had to say:
I find the most productive part of the process is getting to know the clients, their product(s), and who they’re aiming for in terms of audience. I sit down with the client in one or more meetings, research their thoughts and ideas, and comb through their own target research to help point me in the right direction. Hopefully you come out with enough information to kickstart the creative juices, but it’s important to organize everything. The logo needs to be flexible and nimble in different areas and situations. Especially in a logo like Mother’s, which will be placed on anything from a bottle cap to the side of a tractor trailer.
Every client is different with their process and their own creative plan. Some have a specific vision, making it your job to clean it up, make it shine, and turn it tangible. Some clients, however, give you full creative freedom to work your skills and make magic. From there it’s good practice to build a foundation for your logo: color palette, shapes, images – taking all this and running with it.
Giving life to Mother’s Brewing Company was an experience all in itself. When I sat down with Jeff Schrag, we started from scratch. We started with names and began to build the brand accordingly. “Mother’s” was ultimately the winner. After many sessions, a lot of conversations and arguments that would end with Jeff saying, “I’m not a mother, but I do like to say motherf****r.” Jeff agreed that he could work with “Mother’s.”
Then we developed the logo by selecting a variety of influences from classic to contemporary. (from seventies arena rock to classic sailor/biker tattoos.) We also wanted to encompass the brand’s essence of “Mother’s is love” and “Beer is our baby”. Ultimately we created a logo and identity that delivered the whole motherly package: the sharp tongue, the attitude and the sarcasm as well as love, nurturing, discipline and unwavering commitment to what they create.
Couldn’t have said it better ourselves!
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