In mature economies like the USA, most markets are highly saturated, and one of the biggest challenges now is how to maintain brand relevance beyond the transaction.

Brands of the future will have the unique opportunity to play a larger role in consumer’s lives as our faith in government and belief in religion declines.

Future-proofing strategies help brands who want sustainable revenue by harnessing innovation to increase customer acquisition and community-building to increase business retention.

I’m always interested in conversations about innovation, community, and retention. Let’s get something on the calendar: marcus@aton.marketing

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