PFI is lifestyle footwear and apparel marketing company located in Springfield Missouri. We have both retail store and e-commerce channels. We our own brand BootDaddy that we create custom designed cowboy boots, apparel, gifts and moonshine. We are celebrating over 45 years of business in 2020.

PFI is actively engaged increasing our presence on all social media channels, RFD TV, as a region tourist destination and provider of quality western lifestyle clothing and footwear to the Springfield metro and regional markets. We also have a large e-commerce presence and continue to build and grow using digital marketing strategies.

PFI’s mission is simple: To be the most creative, customer-respected, people-oriented retailer in America.


Monday - Saturday 9am to 7pm
Sunday 11am to 5pm

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We owe tons of thanks to our wonderful sponsors! Their generous support enables our community to keep growing and Springfield Creatives to do what we do.

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