This page includes documentation for the Communications committee, which is responsible for distributing group communications through a monthly newsletter, including the monthly meeting announcement. Read on for more information on creating the monthly newsletter, using the Springfield Creatives mailchimp account.
The monthly newsletter is built using the main Springfield Creatives account on Mailchimp. The monthly email can be quickly built using the monthly newsletter template to create content. Content may be managed using the Communications folder on Google Drive.
Set an editorial calendar for the year, including important topics to cover for certain months and the committee deadlines you’ll need to follow to ensure the newsletter gets out on time every month. It’s important for the newsletter to be sent as early as possible before the monthly meeting to ensure members know about organizational events in advance. Communications relies upon the Meetings & Events committee to relay details, so it’s important to be in touch early to gather information, knowing delays may occasionally happen.
It’s a good idea to reach out through other channels to leadership to see if there are any other topics that must be covered for the group’s needs, but it’s ultimately the responsibility of the board and other committees to relay content they need covered to the communications committee.
Aside from meeting announcement and jobs board blurbs, which are critical for the group, the committee may also decide to include other supporting content that will be interesting for the audience to read, such as Meet-a-Member profiles. Other creative events or initiatives, industry news or happenings, meeting recaps, or other content ideas you may have can also be included on the editorial calendar. For any additional content, the committee will need to create a destination page for that content to live on the Springfield Creatives website, utilizing the blog functionality. This allows for a short description or intro to be included in the newsletter blurb which can link using the blurb’s call to action to the destination page to read the full content.
Log into the Springfield Creatives Mailchimp account. Create a new email from scratch, using the 2019 template, by clicking “Create”, then “Email”, then naming the campaign, then filling out the fields, and editing the design by assigning the 2019 Template as the base design.
Alternately, navigate to the Campaigns section of the dashboard and replicate the most recent email to edit content, renaming the title for the current need.
See the annotated screenshot below for more information on formatting your email.
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