•The copywriter at CoxHealth is responsible for concepting and executing innovative marketing materials for integrated, cross-channel initiatives including: print collateral, large web initiatives, online advertising and digital marketing. A strong core skill set in traditional writing for marketing and advertising is required. The copywriter’s primary responsibility is to serve as a key participant in shaping the creative strategy. Must have strong conceptual abilities, offer unique solutions to challenges, and enjoy being part of a team. The copywriter’s role is to stimulate ideas and bring out team members’ imaginations as everyone works toward the common goal of developing unique marketing solutions.
•Education◦Required: Bachelor’s Degree
•Experience◦Required: 2+ years of marketing copywriting experience
◦Preferred: 5+ years of marketing copywriting experience. Solid portfolio of work with Health care experience, or agency experience a plus.
•Skills•Able to write and think creatively while meeting deadlines
•Writes clear, concise and grammatically correct copy for both internal and external audiences
•Able to write effective advertising and marketing copy
•Collaborates with designers in the creation of original concepts that result in effective and compelling communication
•Authors copy that appeals to various target markets
•Develops and maintains a clear and consistent brand voice
•Highly knowledgeable of AP and other commonly used style guides
•Possesses excellent interpersonal and communication skills
•Self-motivated and well organized
•Strong research skills