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Digital Marketing Specialist — Publisher

Full-Time Job

oreillyauto.com | View Profile

Our Digital Marketing Specialist — Publisher contributes to our company’s success by being responsible for the daily operations and planning for oreillyauto.com for each ad cycle as well as general brand content for SEO and other digital marketing activities. The ideal candidate will focus on improving the online customer experience and continue to enhance eCommerce revenue.

Essential Job Functions

Manage and oversee the daily activities on our online store.
Manage publishing and QA process for all online marketing assets according to overall digital marketing schedule
Maintain database of landing pages/online content for use with email, social, PPC, and display
Record and interpret site data to improve marketing strategies
Update all store location information including hours, address, phone numbers and more for multiple outlets: online search, phone book listing, social media, review websites, etc
Coordinate with our Real Estate Department to ensure all locations and hours are up-to-date and accurate (existing, new, and relocated locations)
Work with our Digital Designers on the Graphics Team to create additional online assets as needed
Provide administrative support to the Marketing Team in the areas of invoice processing and phone coverage
Assist with special department projects at the direction of the Marketing Manager, Director or Vice President
Responsible for the operations and planning for oreillyauto.com for each ad cycle as well as general brand content for SEO and other digital marketing activities

Skills and Qualifications

Bachelor degree in marketing, communications or business is required
Required experience with and knowledge of online marketing, online publishing and local search
Able to organize data, communicate effectively and is self-motivated and creative
Automotive part knowledge is a major plus
Must have a great desire to increase our web presence local search listing and online reviews

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