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Manager of Digital Marketing and Strategy

O'Reilly Auto Parts

Full Time

oreillyauto.com | View Profile

Essential Job Functions:

-Plan and manage all digital marketing campaign strategy, content development and delivery across multiple digital channels and platforms (SEM/SEO, social media, paid search, display, email, local search, mobile)
-Identify trends and investigate new and creative growth strategies and emerging technologies to enhance & increase performance and optimize digital marketing spend to drive traffic to our retail locations and website
-Provide meaningful insights into business performance; make recommendations for improvements, new content, new initiatives, opportunities, etc. that will drive business growth
-Optimize website design for improved performance (usability, design, content) and develop/share best practices
-Collaborate and partner with teams from multiple departments (Creative, IT, Merchandise, Pricing, Legal, -Accounting, etc.) to plan and lead project delivery
-Track and measure marketing performance metrics, including promotions and additional marketing programs, reporting and optimizing based on results

Skills/Qualifications:

-Bachelor’s degree in marketing, communications or business
-Four plus years of direct and hands-on digital marketing experience (search engine optimization, website analytics, Google Adwords, etc.)
-Strong technical acumen and ability to act as a liaison between marketing and Information Technology departments
-Must be knowledgeable about the web and emerging technologies
-Experience working with cross-functional teams with an ability to influence others internally and externally
-Ability to manage projects, be organized and set clear priorities
-Demonstrated ability to lead and develop a team and team members in a team-oriented workplace

This is a full-time opportunity; Monday-Friday, 8 a.m.-5 p.m. at the Corporate Office in Springfield, Missouri.

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