Meet-a-Member | Rachael Snow

April 14, 2018 | Branden Schwab

Maranda Provance recently sat down with Rachael Snow at our favorite downtown, north-lit, yellow-walled sandwich place to talk about her passions, her profession, her travels, and how she stays involved in important local causes. Learn more about this key member of SGFC leadership, currently serving the board as Secretary.

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Q: Where are you from?

Q: What led you to leave Springfield?

Q: What brought you back?

Q: What do you do?

Marketing for Economic Development. I manage our marketing efforts for business attraction, and then talent attraction at the Springfield Chamber.

I’ve been here for a little over five years, but I’ve been doing marketing for eleven. I got my degree from MSU in Public Relations…worked for a software company (Paperwise) in town doing PR for over 5 years. When I first started out there, I was just doing PR, marketing & copywriting. But when I left there I was doing EVERYTHING in marketing: graphic design, event planning…

Q: Do you travel at all for work?

Most of it’s in Missouri. We’ve got a really great network of economic development professionals in the state. So, we do a lot with that group, the Missouri Economic Development Council.

We represent a ten-county region via the Springfield Regional Economic Partnership. So a lot of the travel I do is inside the state of Missouri.

Every now and then, there will be a conference that we are exhibiting at or participating in outside of the state, like in Chicago. Most recently, I got to travel to Toronto this past September for a conference that I was accepting an award at.

Q: Wooow! What was the award?

It was an Excellence in Economic Development Award from the Internal Economic Development Council (IEDC). One of the projects that I manage is our Talent Attraction Initiative. In 2015, two elements of that initiative received Excellence in Economic Development Awards during IEDC’s annual conference in Anchorage, Alaska. Our video series received a Gold Award and our website received a Bronze Award.  And then, in Toronto this past September, we received a Silver for the initiative as a whole – it was really cool to have the entire initiative recognized in this way!

One aspect of the initiative is our “Why Springfield,” or Enjoy the Life You Want in Springfield, Missouri, video that we worked with Shawn Matthews (Swagbot Creative) to produce.

And we partner with 417 Magazine on our relocation guide, which is awesome because they are experts in all things 417-land so having access to their writers and creative team for this particular project is so valuable.

Q: Who are your “clients”(investors) and what are they like?

In short, the business communities throughout the Springfield Region are our clients. At the Chamber, our clients are our chamber members. The clients of the Springfield Business Development Corporation (SBDC) – that’s the economic development arm of the Chamber – are the investors of the SBDC.

From a talent attraction perspective, our clients would be Springfield employers that are doing recruitment outside of the area that need those resources. We turn to them for a lot of feedback on what resources we should be putting together, what’s working/what isn’t.

From a business attraction perspective, our objective is to bring companies here as well as help local companies grow and expand with the goal of creating jobs and helping employers have continued success in Springfield, and in the long run growing our local economy.

I do some freelance work on the side. I’ve done some freelance wedding planning, graphic design, but nothing I’m promoting. I don’t have time, honestly! Ya know, it’s just extra fun stuff here and there that I’ll pick up.

Q: What do you love about your job? And working in Springfield?

The variety of opportunities that there are working at the Chamber. We have special events, we have networking events, we have professional development events… We get to interact with so many different people from the community, and I’m a total people person, so I absolutely love that aspect of working there. I work with the best people. Literally every person in my office I genuinely appreciate and enjoy working with them, and I think that makes all the difference for me in any work environment. We’re like a family.

The diversity of opportunities to interact with different people, and the opportunity to do things, maybe someone politically that comes to town that I’d never in a million years would get to see speak. Those are just opportunities, and doors that open, because of the different areas that we are plugged in to in the community.

I feel very fortunate to be able to be a part of what’s happening at the Chamber and what’s happening in Springfield through that.

I feel like Springfield is the kind of place that you can plug-in to, easily… I truly see business professionals “for” each other. While there’s competition between companies, I just see people engaging with each other, and having respectful conversations, even when they don’t agree.

Q: What does an ideal project look like?

We do so much collaborating at the Chamber. I feel like everything that we do is just working with different partners to make sure that we’re providing the right services and value to the community, and whether that’s a video project, or a website, or an event that we’re holding. For us, what those projects look like is gonna vary.

For me personally, on any creative projects that I’m working on, I always want to be working with the best… the right chemistry with that team that your working with. Which is hard, because there’s so many incredible creatives in Springfield. I’m currently going through a project, where we’ve met with several different creative groups, and after every meeting I walked out like, “I really liked them.”  Narrowing down who the best fit is when you see so much talent everywhere you turn is so freaking hard! The talent in this community is just crazy.

Q: Are you involved with any organizations?

I’m a member of the Junior League. I’m in my 4th year as a member…

Rachael and her Big Brothers Big Sisters of the Ozarks Lunch Buddy turned Little Sister. “I hit the jackpot with the Little!”

Q: Any fun facts about you that most people wouldn’t know?

I can cross one eye and keep the other one straight. I’m dangerously good at clucking like a chicken. And… I like to sing!

Q: What did you want to be when you were growing up?

Pediatrician… I think deep down I always wanted to do something in the arts, like theatre or music or something like that… but I’m way too practical. And the practical side of me tends to crack the whip on the dreamer.

Q: What’s your favorite workspace artifact?

I have some photographs from some of my travels that are in my office and two images in particular from a trip that I did to India. There really pretty simple images. One is just the entrance to a mosque, but everything in India is gorgeous, so it doesn’t really take much to have a beautiful photo.

And then another one, I actually took it from the car, and I grabbed a shot of this guy on a rickshaw. It’s just this man sitting on the rickshaw. The rickshaw drivers, they run with no shoes on, and the rickshaws are not like chariots or anything, their pretty broke down. The movement in the photo, from being in the car, and just the way that the guy is sitting… it’s just, I don’t know, it takes me back to India and it makes me happy, and reminds me of a good trip that I took.

I actually went there on a mission trip, so we got to work at a food station where we divvied out food to families … I love India. It’s so dirty, but it’s one of the most beautiful places I’ve ever been… They use color in ways that we would never use color in the United States. Everything is about honor. I could do without the caste system, but, I like that it makes them a very warm people because I feel like their culture focuses so much on honor and doing the right thing. It’s so frowned upon to do the wrong thing.

Q: What’s your favorite song to sing?

Publicly? Oh my goodness! The last thing I sang publicly was “God, I Look to You”. I love singing “His Eye Is On the Sparrow”…I sing that song all the time.

My favorite song to sing along to in the car? Currently it’s the Hamilton soundtrack, so there’s that. But, I really do genuinely, and not to be cliché at all, I love “Bohemian Rhapsody”.

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